Many believe that owning a business guarantees financial security and a better lifestyle, only to find themselves facing unexpected challenges and setbacks. As someone who has been witness to the small business pitfalls for over 35 years, I’m here to offer a different perspective. My mission is to guide aspiring entrepreneurs away from their unique pitfalls and towards sustainable success.
In my book, ‘You Want My Repeat Business?’, I delve into the often-overlooked realities of business ownership and the importance of addressing weaknesses before they become liabilities. I’m not here to sugarcoat the truth; sometimes, it’s necessary to hear hard truths to avoid costly mistakes.
Whether you’re considering starting your own business or struggling with an existing one, I offer practical insights and guidance to help you navigate the complexities of entrepreneurship. Let’s work together to ensure that your business not only survives but thrives in today’s competitive market.
To your success,
Gerry Shortill, Founder, Owner, Author
